Spaceboost works each keyword individually by running two processes in real time 24/7: first select the sample of data it will consider for analysis, which can include a linear, time series, time slots or devices (a keyword of 100 clicks/day is not the same as a keyword of 100,000 clicks/day). Once the sample is selected, Spaceboost’s millions of machine learning robots learn to understand which bid maximizes advertiser return. The business of Google is selling impressions and clicks, Spaceboost works to optimize results, boosting goals and reducing costs.

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